Transferencia: innovando en la artesanía tradicional del Cachapoal
Proyecto de innovación en artesanía y diseño, ejecutado por el Programa de Artesanía UC, y las chamanteras de Doñihue, destinado a crear nuevos productos contemporáneos en torno a este tejido tradicional y que dio origen a la marca “De Chamanto”.
Sobre el Proyecto
Innovador proyecto en artesanía y diseño -ejecutado por el Programa de Artesanía UC y la Agrupación de Chamanteras de Doñihue, de la Región del Libertador Bernardo O’Higgins- cuyo objetivo fue crear una gama de nuevos productos que permitiera a las artesanas de la zona ampliar su oferta de piezas, a través de una propuesta contemporánea y elegante para uso en contextos no rurales.
La iniciativa permitió el trabajo y encuentro de artesanas, diseñadoras y un equipo multidisciplinario, que incluyó expertas en color, textil, gráfica, comunicación, ingeniería comercial, talabartería y orfebrería.
El resultado final fue la creación de una colección de piezas con sello propio -que incorpora contenedores y joyas de alta calidad- que dio origen a la marca “De Chamanto”.
La próxima etapa del proyecto es gestionar la puesta en marcha del proceso y sumar nuevos criterios de administración para este emprendimiento.
Patrocinante: Gobierno Regional de la Región de O’Higgins.
Año: 2013
Concurso: Fondo de Innovación para la Competitividad O´Higgins
El Proyecto en imágenes
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